Essence of Writing a Design Brief

Except a website owner, nobody can better define the objectives and goals the website should accomplish. And here a well-structured design brief comes to the role. A great design is always complemented with a good brief. The best websites are borne out of inspiring ideas, and details that make the project workable. The essence of design brief if understood perfectly will help designers to produce out-of-the-box results and client’s to secure high revenues.

Most of the website design today are an amalgamation of audio and visual information which evidently creates a better impact. The enticing feature that is added to them surely catches the attention of the potential visitors and encourages them to surf all the web pages. And the solution that is designed to create such a coveted impact is the Slideshows feature. 

An online slideshow can be defined as a series of images that are displayed in one section allowing designers to show the information in a dynamic manner. Though, different website owners have different purposes that they wish to serve from their websites. However, the most common use of slideshows is to display the information in an organized and compressed way. It enables users to access the information without any confusions through easy scrolling with the help of a mouse.

Client’s Indifference Towards Writing a Brief

In general, most of the clients who are oblivious to the design process recognize a well written brief to be a less priority task. Possibly, because of the time or just because they have a notion that they are paying for the ideas designer will come up with, clients don’t pen down pointers for designer’s assistance.

Below mentioned are some of the key things that must be included in the designer’s brief:

  • Scope of the designing project
  • Marketing objectives
  • Details about the target audience: geographical location, gender ratio, occupation, etc.
  • Things not to do: Formatting or style that should not be included in the website.